Every person, every business, every brand has a story to share. fa tog’ra fi captures the essence of every story in its best light.
We encourage our clients to be brave with their creative choices. Our ability to create and produce powerful on-brand imagery, within budget, has led to a diverse client base spanning both the creative and business sectors.
We are collaborative, fun, honest and efficient. We don’t stop until we get a thumbs up.
Photography and Video
We were commissioned by AMP to help transform the face of advice and change how customers see AMP’s advice service, one image at a time.
Brief: Shoot a series of images for AMP Advice that reflects a fresh, empathetic and real approach by asking customers ‘What sparks you?’.
Telling the story: Keeping the idea of ‘igniting your inner spark’ at the forefront of our minds, we captured a vast range of scenarios that reflect human values and experiences across all walks of life, from kids playing under sprinklers to riding along the hills of Tuscany.
Challenge: In a world full of buzz and surface interactions, people are seeking more depth and meaning. It was our job to capture human aspiration and joy in a sincere,
honest way and present it to the public, completely revitalising their view of AMP’s approach to advice.
Result: The photography reflects what is most important in life and enables customers to envision their goals and take the steps toward achieving their dreams. Our photography has
been incorporated across the advice experience, from stepping into the concept store and using the inspiring imagery to help set personal goals, to walking out with your future life plan.
“I knew I could trust Simon’s creative talent and Ilona’s production management to help deliver on a massive transformation project for our business.
We knew we wanted to bring more emotion and life into our work and they always manage to exceed our expectations on how they bring those concepts to life. They have an incredible way of making things very personal and form connections with the subjects straight away, making them feel completely at ease so that we can capture the emotion we need to. I would have absolutely no hesitation in recommending these guys for their commitment to creativity, their approach to storytelling and capturing exactly what our business wants to say”.
(Leah Hitchings, AMP)
When you here 'wealth managment and financial service provider' do you think of beautiful
black and white images encouraging you to tick off your bucket list? Probably not!
Brief: Take a visual approach to rebranding Hillross along the theme
'What's your idea of Financial Freedom?' Create a series of aspirational photographs across an array of luxury lifestyle scenarios that target existing and potential Hillross clients.
Telling the story: We hung out with some gorgeous cars, bikes and people living their ideal life, pretty inspiring stuff! The images we captured were applied across every aspect of the business; from company stationary to office fit outs. We travelled through vineyards, bush tracks and beaches for a few months to get the perfect shots.
Challenge: In an industry known for it's creativity, Hillross wanted to engage their audience through a brave, fresh and fun approach. We wanted to make sure their creative courage came to life.
Result: Each image evokes the feeling of empowerment in taking steps towards achieving one's life goals. The creative team behind the brief went on to win 'Best Innovation of the year' for their brand and concept store design at the Rainmaker Excellence Awards. By taking a visually engaging approach to rebranding, it changed the game for other businesses in the field. Mission accomplished.
“Having worked with fa tog'ra fi for many years, they always proactively learn as much as possible about the business and what we are trying to achieve.
Their clients service approach and laid back nature, which can be rare in this industry, has made all of our projects with fa tog'ra fi incredibly easy to run and manage. fa tog'ra fi exceeded our expectations and were instrumental in making this award winning rebranding.”
(Lilla Kelleman, Hillross)
Babescrub skincare and body is a cult, luxe, beauty brand, owned and manufactured in Australia, made using pure and natural ingredients with NO nasties-they are also freakin cool!
Brief: Create three 'How To Use' videos for a leading American retailer showcasing Babescrub’s awesome products, while keeping the brand identity alive and kicking.
Telling the story: We wanted to tell the story of how to use the products in a fun and engaging way, the last thing we and the team at Babescrub wanted was a boring to camera explanation or worse still, a video with infographics. So we threw out the rule book and created a short story of how buffing and polishing is an integral part of a Babe's life and we had a bucket load of fun with it!
Challenge: Our biggest challenge was that we had the amazing talent and the Babescrub team for just one day, so timings had to be perfect, with a shit load of pre-production.
We got it done on time and on budget.
Result: A suite of videos that engage, excite and inform, all whilst keeping true to the brand!
“Simon and Ilona just get it. They took our creative ideas to the next level and worked tirelessly to finesse and produce engaging bite sized digital assets. Simon and Ilona’s combined depth of knowledge and experience meant that our super tight schedule and budget constraints didn’t impact the quality of our deliverables which are intended for the international market. This entire project was filmed and produced in the final week’s of Ilona’s pregnancy and we could not have found a more professional, fun and hard working team. We are thrilled with the results and can’t wait to do it all over again with them!" (Kim Peirce, Babescrub, Melbourne)
One visit to the famous Hayden Orpheum Picture Palace in Cremorne and it’s no surprise it was awarded The Best Suburban Cinema in Australia for 2014 - she’s just so pretty!
Brief: Create a short promotional video to attract a younger audience and showcase the unique art deco cinema in an appealing, fun, fresh way.
Telling the story: We knew a touch of 1950’s Hollywood glam would set the right tone for the video. The concept, storytelling and styling drew from this, with an emphasis on the beautiful surrounds of the Hayden. Taking the viewer on a romantic journey through the space, we worked with a talented composer to create the original piece of music to perfectly accompany the visual.
Challenge: Our biggest challenge for this video was time constraints; all six cinemas were full of moviegoers while we were shooting—that’s a lot of popcorn to work around!
Result: Originally intended for social media promotion only, the Hayden Orpheum loved the video so much they requested an additional, shorter version to be played at the cinemas before every movie session. The result of seeing this stunning art deco gem on the big screen is a real visual treat and makes us proud as punch.
“Working with fa tog’ra fi was a complete pleasure. Everything about their work from conception to execution was efficient, professional and extremely well
thought-out, giving us the exact results we desired.” (Alex Temesvari, The Hayden Orpheum Picture Palace, Sydney)
Leslie E Moore, Author case study
‘Turn Right, Good Moon’ is a beautiful book written by independent author Leslie Moore and designed by the talented Shane Currey. It is as an honest and poetic journey of one mother’s wish to die peacefully at home, accompanied by symbolic illustrations.
Brief: Shoot a video to accompany the ‘Turn Right, Good Moon’ book both for promotional use and to give further background on the mother’s personal story, which opens up a conversation about the sensitive topic of dying at home.
Telling the story: It was important to us that the sensitivity, integrity and beauty of the book emerged throughout the video we created for Leslie.
Challenge: Often when we shoot video the subject has little to no camera experience. We focused on delivering small sections of information at a time, in a conversational way, so there was no need to memorise large amounts of script in one go.
Result: We directed and guided Leslie to express herself with full confidence, making sure her information was delivered clearly. This ensured the content was spoken from an honest and natural place.
“Simon and Ilona captured the essence of ‘Turn Right, Good Moon’ as a story through compelling film-making and thoughtful editing. I couldn't have asked for a better creative fit.” (Leslie E Moore, Author)
"I WOULD HAVE ABSOLUTLEY NO HESITATION IN RECOMMENDING THESE GUYS FOR THEIR COMMITMENT TO CREATIVITY, THEIR APPROCH TO STORYTELLING AND CAPTURING EXACTLY WHAT OUR BUSINESS WANTS TO SAY."
Leah Hitchings, Corporate Playground
Photography and Video
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WHAT OUR CLIENTS SAY
A true pleasure to work with.
Alex Topp | Lateral Events
Simon is very collaborative and approachable, you always feel like he cares as much about the final product as we do.
Marijana Simunovic | Interweve Group
Very reliable and easy to work with. Very good client facing. I think you guys are great!
Fran Ree | Better Happy
Simon is accessible, knows what we require with a minimal brief, trustworthy and reliable!
Julie-Ann Wigham | Urban Growth NSW
Born 1978 in Louth, England, Simon’s love affair with photography started at age four. While other kids were eating crayons, he was busy snapping everything from weeds to Wellingtons. The camera was broken but Simon didn’t mind - it was his and that’s all that mattered.
Simon finally scored a working camera at age 10. He tirelessly photographed his family dog (R.I.P. Copper) and dear old Nan as she slept. On his 14th birthday, Simon got his first SLR and promptly moved into his Dad’s abandoned darkroom. There he spent countless nights printing black and white photos using out-of-date paper and developer.
Like the rule of thirds, Simon’s career progressed in threes; three years studying photography at Boston college, three years completing a BA Hons Degree in Photography at Cheltenham and Gloucester Art College and three years working as an assistant photographer in London.
Tired of sweeping floors, Simon moved on from assisting to work behind the lens full-time. He became the Studio Manager and In-House Photographer for a London advertising agency in 2002. Ilona worked as Simon’s assistant and soon replaced his crush on Kylie Minogue. Three years later, having gained a wealth of experience, Simon left his role and pursued a series of personal projects that took him, and his future wife, around the world.
In 2005 Simon and Ilona moved to Australia to begin their life together (and to work on Simon’s much needed tan). His career has since blossomed, establishing many creative, engaging and long-lasting relationships with a diverse array of clients. Simon’s passion persists: capturing and telling stories through still and moving images.
2010 Centre for Contemporary Photography, Kodak Salon,
Excellence In The Use Of Colour
2013 Centre for Contemporary Photography, Leica and Ilford Salon, Excellence in Photomedia
2012 ‘Shadowed By A Roadside’, Gaffa gallery, Sydney
(accompanied by the book ‘Shadowed By A Roadside’)
2012 ‘Playground’, Gaffa gallery, Sydney
Ilona’s early love of all things creative was well documented on her family’s Sanyo video camera. Dad Fabiszewski would film an endless barrage of dance concerts, plays and shows as lil’ Lones lit up Central Coast stages in flashy leotards and far too much blush.
After topping her year in photography at school, Ilona pursued three talents: photography, dancing and acting. She studied Art Photography for two years before getting a job as a photographic and studio assistant. Determined to broaden her horizons, she moved to London in 2003. It was there Ilona met Simon, worked as his Photographic Assistant and then lured him back to the land of sunshine and Speedos.
Ilona worked as a Studio Manager in a Sydney photographic studio for two years before pursuing dance full-time. Kylie, eat your heart out - Simon had his very own dancing queen who wasn’t gonna stop until she had an extensive list of credits to her name as a dancer and choreographer. These include: Top 20 dancer for So You Think You Can Dance, TV show Dance Academy, TV appearances for Grammy winner Duffy and working with artists Vanilla Ice, Kylie Minogue, Jessica Mauboy and Guy Sebastian, to name a few.
Once firmly established as a hip-hop dancer and choreographer, Ilona honed her talent for acting through short courses at NIDA, Screenwise and Screen Practice in Sydney. She now draws on her extensive knowledge and experience both in front of and behind the camera to manage production, direct talent, edit videos and craft emotive, personal stories from Simon’s compelling footage.
Thanks for visiting! Great stories are made from the most unexpected encounters, we’re hoping to start a beautiful thing with you.
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