WHAT WE DO
Every person, every business, every brand has a story to share. fa tog’ra fi captures the essence of every story in its best light.
We encourage our clients to be brave with their creative choices. Our ability to create and produce powerful on-brand imagery, within budget, has led to a diverse client base spanning both the creative and business sectors.
We are collaborative, fun, honest and efficient. We don’t stop until we get a thumbs up.
Do you need fa tog'ra fi?
We are your visual storytellers.
We create and produce stories through photography and video, from concept to realisation.
Photography and Video
AMP case study
Blue Cork case study
Darren Knight Gallery case study
Hillross case study
Lisa Barber case study
The Hayden Orpheum Picture Palace case study
One visit to the famous Hayden Orpheum Picture Palace in Cremorne and it’s no surprise it was awarded The Best Suburban Cinema in Australia for 2014 - she’s just so pretty!
Brief: Create a short promotional video to attract a younger audience and showcase the unique art deco cinema in an appealing, fun, fresh way.
Telling the story: We knew a touch of 1950’s Hollywood glam would set the right tone for the video. The concept, storytelling and styling drew from this, with an emphasis on the beautiful surrounds of the Hayden. Taking the viewer on a romantic journey through the space, we worked with a talented composer to create the original piece of music to perfectly accompany the visual.
Challenge: Our biggest challenge for this video was time constraints; all six cinemas were full of moviegoers while we were shooting—that’s a lot of popcorn to work around!
Result: Originally intended for social media promotion only, the Hayden Orpheum loved the video so much they requested an additional, shorter version to be played at the cinemas before every movie session. The result of seeing this stunning art deco gem on the big screen is a real visual treat and makes us proud as punch.
Leslie E Moore, Author case study
‘Turn Right, Good Moon’ is a beautiful book written by independent author Leslie Moore and designed by the talented Shane Currey. It is as an honest and poetic journey of one mother’s wish to die peacefully at home, accompanied by symbolic illustrations.
Brief: Shoot a video to accompany the ‘Turn Right, Good Moon’ book both for promotional use and to give further background on the mother’s personal story, which opens up a conversation about the sensitive topic of dying at home.
Telling the story: It was important to us that the sensitivity, integrity and beauty of the book emerged throughout the video we created for Leslie.
Challenge: Often when we shoot video the subject has little to no camera experience. We focused on delivering small sections of information at a time, in a conversational way, so there was no need to memorise large amounts of script in one go.
Result: We directed and guided Leslie to express herself with full confidence, making sure her information was delivered clearly. This ensured the content was spoken from an honest and natural place.
Hillross case study
Hillross was so happy with our visual approach to rebranding their company that they called on us to create a promotional video for their new website, in line with their new image and brand.
Brief: Create a promotional video to showcase Hillross’ awesome new website, which incorporates a groundbreaking design technique called Parallax design.
Telling the story: To keep the video engaging and informative, we incorporated a mix of interviews with the website developers and Hillross management. This was paired with visuals of the website in motion.
Challenge: With lots of cool interactive features, the new website enabled customers to use a ‘match-making tool’ to find the perfect adviser for them. Our challenge was to highlight the innovative and user-friendly nature of this design and capture the passion of the Hillross team.
Result: Sharing more in common with a computer game than a normal website, interacting with the Hillross site is fun and intuitive. The video we created takes the viewer on a journey that makes them want to check out the site for themselves. So, what are you waiting for? Jump on to www.hillross.com.au for a play!
"IT'S IN MY BLOOD. IT'S PART OF MY LIFE; I HAVE BEEN DOING IT ALL MY LIFE AND IT STANDS OUT ABOVE EVERYTHING ELSE."
Photography and Video
A true pleasure to work with.
Alex Topp | Lateral Events
Simon is very collaborative and approachable, you always feel like he cares as much about the final product as we do.
Marijana Simunovic | Interweve Group
Very reliable and easy to work with. Very good client facing. I think you guys are great!
Fran Ree | Better Happy
Simon is accessible, knows what we require with a minimal brief, trustworthy and reliable!
Julie-Ann Wigham | Urban Growth NSW
WHAT OUR CLIENTS SAY
Born 1978 in Louth, England, Simon’s love affair with photography started at age four. While other kids were eating crayons, he was busy snapping everything from weeds to Wellingtons. The camera was broken but Simon didn’t mind - it was his and that’s all that mattered.
Simon finally scored a working camera at age 10. He tirelessly photographed his family dog (R.I.P. Copper) and dear old Nan as she slept. On his 14th birthday, Simon got his first SLR and promptly moved into his Dad’s abandoned darkroom. There he spent countless nights printing black and white photos using out-of-date paper and developer.
Like the rule of thirds, Simon’s career progressed in threes; three years studying photography at Boston college, three years completing a BA Hons Degree in Photography at Cheltenham and Gloucester Art College and three years working as an assistant photographer in London.
Tired of sweeping floors, Simon moved on from assisting to work behind the lens full-time. He became the Studio Manager and In-House Photographer for a London advertising agency in 2002. Ilona worked as Simon’s assistant and soon replaced his crush on Kylie Minogue. Three years later, having gained a wealth of experience, Simon left his role and pursued a series of personal projects that took him, and his future wife, around the world.
In 2005 Simon and Ilona moved to Australia to begin their life together (and to work on Simon’s much needed tan). His career has since blossomed, establishing many creative, engaging and long-lasting relationships with a diverse array of clients. Simon’s passion persists: capturing and telling stories through still and moving images.
2010 Centre for Contemporary Photography, Kodak Salon,
Excellence In The Use Of Colour
2013 Centre for Contemporary Photography, Leica and Ilford Salon, Excellence in Photomedia
2012 ‘Shadowed By A Roadside’, Gaffa gallery, Sydney
(accompanied by the book ‘Shadowed By A Roadside’)
2012 ‘Playground’, Gaffa gallery, Sydney
To view Simon’s personal work visit simonhewson.com
Ilona’s early love of all things creative was well documented on her family’s Sanyo video camera. Dad Fabiszewski would film an endless barrage of dance concerts, plays and shows as lil’ Lones lit up Central Coast stages in flashy leotards and far too much blush.
After topping her year in photography at school, Ilona pursued three talents: photography, dancing and acting. She studied Art Photography for two years before getting a job as a photographic and studio assistant. Determined to broaden her horizons, she moved to London in 2003. It was there Ilona met Simon, worked as his Photographic Assistant and then lured him back to the land of sunshine and Speedos.
Ilona worked as a Studio Manager in a Sydney photographic studio for two years before pursuing dance full-time. Kylie, eat your heart out - Simon had his very own dancing queen who wasn’t gonna stop until she had an extensive list of credits to her name as a dancer and choreographer. These include: Top 20 dancer for So You Think You Can Dance, TV show Dance Academy, TV appearances for Grammy winner Duffy and working with artists Vanilla Ice, Kylie Minogue, Jessica Mauboy and Guy Sebastian, to name a few.
Once firmly established as a hip-hop dancer and choreographer, Ilona honed her talent for acting through short courses at NIDA, Screenwise and Screen Practice in Sydney. She now draws on her extensive knowledge and experience both in front of and behind the camera to manage production, direct talent, edit videos and craft emotive, personal stories from Simon’s compelling footage.
Thanks for visiting! Great stories are made from the most unexpected encounters, we’re hoping to start a beautiful thing with you.
© 2015 copyright fa tog'ra fi